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Free resources every Internal Comms newbie needs – #8 The IC Space

If you're looking for a tool where all of your strategic internal communication questions are answered, look no further than The IC Space. This fantastic website is a part of the Government Communication Service. It is the place for Internal Communication professionals across government. All of the information has been pulled together to help you... Continue Reading →

Brand management: individual branding

Individual branding is a strategy that allows a organisation to give each product they offer its own brand with no clear link to the other brands within the company. This style of branding aligns very closely to the 'multi branded structure' that I talked about in my 'Brand management: let’s look at brand structuring' article.... Continue Reading →

No change in the main activities undertaken in public relations roles #StateOfPR

Copywriting, editing, media relations and PR campaign management remain the top three activities undertaken by public relations professionals. This is just one of the reported findings from this year’s State of the Profession 2019 report published by the Chartered Institute of Public Relations (CIPR) which reflects the views of more than 1,500 professionals. "Despite calls... Continue Reading →

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