Around 700 people work as an elected officer every year in Universities across the UK. It's an unusual job that accelerates graduates or sabbaticals into a position of leadership, influence, negotiation and communication. Many ex-officers end up working in other institutions, students' unions and political settings, and some also end up working in marketing and... Continue Reading →
What can communications professionals learn from Toy Story?
Firstly, I have to say it; I bloody love Toy Story! From the first one all the way up to Toy Story 4, 24 years later, Toy Story has been a constant throughout all of my life. My fellow Comma Comms founder, Shelby Loasby and I have experienced Toy Story 4 in 4DX at Cineworld... Continue Reading →
How can ‘Why?’ be your best friend in communications?
We've all been there, you've been asked to do something at work and no matter how hard you try, you cannot work out the purpose of it. This is a massive issue in marketing and communications because often people within the business may think that their solution is best, before even considering other options. We've... Continue Reading →
Storytelling – how everyone can be a winner in elections
After staying up til 01:00am to watch the results of the EU elections in the UK, I noticed that no matter what party an interviewee was from, they somehow were a winner. This is just a great example of how storytelling and owning your narrative can turn any situation in your favour. Firstly, I am... Continue Reading →
What can communications professionals learn from the IBM 2019 Marketing Trends report?
So I recently saw a link to the IBM 2019 Marketing Trends Report on LinkedIn and I thought it would be something good to read. Turns out, although it has a slight marketing slant, there are a lot of things that communications professionals can take from it. If you want to access this report in... Continue Reading →
What can communications professionals learn from the Brandwatch Emotions Report?
Again, whilst I was browsing through LinkedIn, I recently saw a link to the Brandwatch 'Emotions Report' and I thought it would be something good to read. Turns out, there are some really interesting things that can be tracked using emojis! If you want to access this report in full for yourselves, then you can... Continue Reading →
Brand management: individual branding
Individual branding is a strategy that allows a organisation to give each product they offer its own brand with no clear link to the other brands within the company. This style of branding aligns very closely to the 'multi branded structure' that I talked about in my 'Brand management: let’s look at brand structuring' article.... Continue Reading →
Tone of voice – Carlsberg’s honesty with it’s audience – the pursuit for better
Carlsberg have recently identified that they need to improve their product and have very publicly shared with their audience that they are not only improving this but also making changes throughout the organisation including becoming more environmentally friendly. In the words of W1A's Anna Rampton, "this in area we could be better". If you haven't... Continue Reading →
Aligning your communications to the new Industrial Strategy
It's now been over a year since the UK Government published their industrial strategy white paper, 'Building a Britain fit for the future', on 27 November 2017. The Industrial Strategy is a key document which is setting out the future for the UK and how the government can support businesses to create jobs, increase earning... Continue Reading →
Tone of Voice – Here’s why Monzo is nailing it!
Right, I'm just going to say it. Monzo are nailing it right now! They are an exemplar both in their sector and, to some extent, in the business community. If you've read my article on emojis in business, you'll notice that I featured Monzo quite heavily. The reason for this is that they are great... Continue Reading →