Ever shared a memory through Facebook's 'On this day?' Do you ever get the old family photos or home videos out to show a friend? How often do you reminisce when you hear a certain song? When we want to connect with people, we share our stories and get to know others. We want to... Continue Reading →
Brand management: let’s look at brand structuring
When you're a growing business, as you develop and expand, it is likely that your brand will grow with you. It is important from day one that you have control over your brand ensuring that as the business expands, the core principles are not lost. Whilst looking at the topic of brand management, it is... Continue Reading →
Free resources every Internal Comms newbie needs – #4 CommsTools
I first came across CommsTools when I started looking into free online courses for Internal Communications. Lorri Lennon, a Business Communications Maven and award-winning advisor, trainer and author in leadership communication, created Tactics Tuesday, a course I stumbled across on Udemy. Whilst it was a bit rough and ready - with each weeks' theme drawn... Continue Reading →
So you want to run an event? 6 Communications Goals that you need to consider right now.
Right, so let's set the scene, it's 6 months before the event, your sales and marketing team have sold the tickets, therefore the baton has now been handed to you to make sure that all attendees are kept informed throughout the event journey. So how do you navigate the web of event communications? Hopefully this... Continue Reading →
“So here’s the thing…” Three communication lessons from W1A
If you haven't seen W1A or Twenty-Twelve you need to stop reading this right now and go and watch some clips on YouTube or even the entire series'. It is one of my favourite shows and I didn't realise how relatable it was until I started working in Internal Communications within a large organisation. So... Continue Reading →
5 Reasons why Thought Leadership and Personal Brand Could Help Win More Business
Often as communications professionals, we focus on what the business can say and how the business can communicate with our various audiences. But there is a hidden gem that many of us overlook; thought leadership. Now, more than ever, and especially for B2B communications, thought leadership from senior managers can seriously enhance your appeal to... Continue Reading →
Chatbots: The Rebirth of Customer Services
They seem to be the buzzword of all marketing and communications teams at the moment. Businesses are looking for ways to improve efficiency as well as offering a better customer service to their often ever expanding customer base and needs. Every business, either public or private, have their own culture, therefore the introduction, or even... Continue Reading →
What does your choice of paper say about your brand?
Now I know that many businesses have moved over to digital only with their customers, however, for the brands that still do rely on printed marketing materials, their choice of paper stock can say a lot about them. You can spend thousands on design, developing nuances that work on screen, however if it is printed... Continue Reading →
Is there a place for emojis in corporate communications?
There’s no disputing that in the past few years the use of emojis in conversations has exploded even though they were first created in the late 1990s in Japan. However, although the majority of the world has adopted this alternative visual language, many businesses are still yet to harness the emoji as part of their... Continue Reading →