Again, whilst I was browsing through LinkedIn, I recently saw a link to the Brandwatch 'Emotions Report' and I thought it would be something good to read. Turns out, there are some really interesting things that can be tracked using emojis! If you want to access this report in full for yourselves, then you can... Continue Reading →
Individual branding is a strategy that allows a organisation to give each product they offer its own brand with no clear link to the other brands within the company. This style of branding aligns very closely to the 'multi branded structure' that I talked about in my 'Brand management: let’s look at brand structuring' article.... Continue Reading →
Carlsberg have recently identified that they need to improve their product and have very publicly shared with their audience that they are not only improving this but also making changes throughout the organisation including becoming more environmentally friendly. In the words of W1A's Anna Rampton, "this in area we could be better". If you haven't... Continue Reading →
Ever shared a memory through Facebook's 'On this day?' Do you ever get the old family photos or home videos out to show a friend? How often do you reminisce when you hear a certain song? When we want to connect with people, we share our stories and get to know others. We want to... Continue Reading →
When you're a growing business, as you develop and expand, it is likely that your brand will grow with you. It is important from day one that you have control over your brand ensuring that as the business expands, the core principles are not lost. Whilst looking at the topic of brand management, it is... Continue Reading →
If you haven't seen W1A or Twenty-Twelve you need to stop reading this right now and go and watch some clips on YouTube or even the entire series'. It is one of my favourite shows and I didn't realise how relatable it was until I started working in Internal Communications within a large organisation. So... Continue Reading →
Now I know that many businesses have moved over to digital only with their customers, however, for the brands that still do rely on printed marketing materials, their choice of paper stock can say a lot about them. You can spend thousands on design, developing nuances that work on screen, however if it is printed... Continue Reading →
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