What can communications professionals learn from the Brandwatch Emotions Report?

Again, whilst I was browsing through LinkedIn, I recently saw a link to the Brandwatch 'Emotions Report' and I thought it would be something good to read. Turns out, there are some really interesting things that can be tracked using emojis! If you want to access this report in full for yourselves, then you can... Continue Reading →

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Brand management: individual branding

Individual branding is a strategy that allows a organisation to give each product they offer its own brand with no clear link to the other brands within the company. This style of branding aligns very closely to the 'multi branded structure' that I talked about in my 'Brand management: let’s look at brand structuring' article.... Continue Reading →

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