After staying up til 01:00am to watch the results of the EU elections in the UK, I noticed that no matter what party an interviewee was from, they somehow were a winner. This is just a great example of how storytelling and owning your narrative can turn any situation in your favour. Firstly, I am... Continue Reading →
Tone of voice – Carlsberg’s honesty with it’s audience – the pursuit for better
Carlsberg have recently identified that they need to improve their product and have very publicly shared with their audience that they are not only improving this but also making changes throughout the organisation including becoming more environmentally friendly. In the words of W1A's Anna Rampton, "this in area we could be better". If you haven't... Continue Reading →
Tone of Voice – Here’s why Monzo is nailing it!
Right, I'm just going to say it. Monzo are nailing it right now! They are an exemplar both in their sector and, to some extent, in the business community. If you've read my article on emojis in business, you'll notice that I featured Monzo quite heavily. The reason for this is that they are great... Continue Reading →
5 Reasons why Thought Leadership and Personal Brand Could Help Win More Business
Often as communications professionals, we focus on what the business can say and how the business can communicate with our various audiences. But there is a hidden gem that many of us overlook; thought leadership. Now, more than ever, and especially for B2B communications, thought leadership from senior managers can seriously enhance your appeal to... Continue Reading →
Chatbots: The Rebirth of Customer Services
They seem to be the buzzword of all marketing and communications teams at the moment. Businesses are looking for ways to improve efficiency as well as offering a better customer service to their often ever expanding customer base and needs. Every business, either public or private, have their own culture, therefore the introduction, or even... Continue Reading →
Is there a place for emojis in corporate communications?
There’s no disputing that in the past few years the use of emojis in conversations has exploded even though they were first created in the late 1990s in Japan. However, although the majority of the world has adopted this alternative visual language, many businesses are still yet to harness the emoji as part of their... Continue Reading →