What can communications professionals learn from the IBM 2019 Marketing Trends report?

So I recently saw a link to the IBM 2019 Marketing Trends Report on LinkedIn and I thought it would be something good to read. Turns out, although it has a slight marketing slant, there are a lot of things that communications professionals can take from it. If you want to access this report in... Continue Reading →

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What can communications professionals learn from the Brandwatch Emotions Report?

Again, whilst I was browsing through LinkedIn, I recently saw a link to the Brandwatch 'Emotions Report' and I thought it would be something good to read. Turns out, there are some really interesting things that can be tracked using emojis! If you want to access this report in full for yourselves, then you can... Continue Reading →

Chatbots: The Rebirth of Customer Services

They seem to be the buzzword of all marketing and communications teams at the moment. Businesses are looking for ways to improve efficiency as well as offering a better customer service to their often ever expanding customer base and needs. Every business, either public or private, have their own culture, therefore the introduction, or even... Continue Reading →

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