It's now been over a year since the UK Government published their industrial strategy white paper, 'Building a Britain fit for the future', on 27 November 2017. The Industrial Strategy is a key document which is setting out the future for the UK and how the government can support businesses to create jobs, increase earning... Continue Reading →
Right, I'm just going to say it. Monzo are nailing it right now! They are an exemplar both in their sector and, to some extent, in the business community. If you've read my article on emojis in business, you'll notice that I featured Monzo quite heavily. The reason for this is that they are great... Continue Reading →
Ever shared a memory through Facebook's 'On this day?' Do you ever get the old family photos or home videos out to show a friend? How often do you reminisce when you hear a certain song? When we want to connect with people, we share our stories and get to know others. We want to... Continue Reading →
When you're a growing business, as you develop and expand, it is likely that your brand will grow with you. It is important from day one that you have control over your brand ensuring that as the business expands, the core principles are not lost. Whilst looking at the topic of brand management, it is... Continue Reading →
I have read plenty of Ebooks over the past year. They are so easy to read and learn from, and whilst most will have a slight sales pitch about the company who wrote them, you can forgive them for it. Ebooks are essentially long-form blog posts and articles, packed full with free* toolkits and useful... Continue Reading →
I am a big believer that communications professionals need to think strategically as well as operationally. If you're at the heart of selling and increasing awareness of your business then you really should be at the heart of the strategic planning of it. The more you understand about the business, the more you can contribute... Continue Reading →
I first came across CommsTools when I started looking into free online courses for Internal Communications. Lorri Lennon, a Business Communications Maven and award-winning advisor, trainer and author in leadership communication, created Tactics Tuesday, a course I stumbled across on Udemy. Whilst it was a bit rough and ready - with each weeks' theme drawn... Continue Reading →
Right, so let's set the scene, it's 6 months before the event, your sales and marketing team have sold the tickets, therefore the baton has now been handed to you to make sure that all attendees are kept informed throughout the event journey. So how do you navigate the web of event communications? Hopefully this... Continue Reading →
If you haven't seen W1A or Twenty-Twelve you need to stop reading this right now and go and watch some clips on YouTube or even the entire series'. It is one of my favourite shows and I didn't realise how relatable it was until I started working in Internal Communications within a large organisation. So... Continue Reading →
Often as communications professionals, we focus on what the business can say and how the business can communicate with our various audiences. But there is a hidden gem that many of us overlook; thought leadership. Now, more than ever, and especially for B2B communications, thought leadership from senior managers can seriously enhance your appeal to... Continue Reading →
