If you're looking for a tool where all of your strategic internal communication questions are answered, look no further than The IC Space. This fantastic website is a part of the Government Communication Service. It is the place for Internal Communication professionals across government. All of the information has been pulled together to help you... Continue Reading →
Individual branding is a strategy that allows a organisation to give each product they offer its own brand with no clear link to the other brands within the company. This style of branding aligns very closely to the 'multi branded structure' that I talked about in my 'Brand management: let’s look at brand structuring' article.... Continue Reading →
PR practitioners who don't live in London, the Channel Islands or outside of the United Kingdom earn less than the average salary for full time practitioners of £53,044. This is just one of the reported findings from this year’s State of the Profession 2019 report published by the Chartered Institute of Public Relations (CIPR) which reflects the... Continue Reading →
Carlsberg have recently identified that they need to improve their product and have very publicly shared with their audience that they are not only improving this but also making changes throughout the organisation including becoming more environmentally friendly. In the words of W1A's Anna Rampton, "this in area we could be better". If you haven't... Continue Reading →
Only 7% of practitioners have no higher education qualification which has dropped by 2% from the 2018 report. Additionally, a huge 76% of practitioners have a Bachelor's degree, up 2% from the 2018 report. This is just two of the reported findings from this year’s State of the Profession 2019 report published by the Chartered Institute... Continue Reading →
Happy Work-iversary to me! I've survived a whole year in Internal Communications and what a year it has been. I came into my role as Internal Communications Manager through a different route to many other IC professionals. I was a student President at a Students' Union, and a former Vice President Communications and Media, and... Continue Reading →
Copywriting, editing, media relations and PR campaign management remain the top three activities undertaken by public relations professionals. This is just one of the reported findings from this year’s State of the Profession 2019 report published by the Chartered Institute of Public Relations (CIPR) which reflects the views of more than 1,500 professionals. "Despite calls... Continue Reading →
I've been going bananas for Bananatag! Sorry...cringe. In all honesty though, I am obsessed with this company. Not only do they have an extensive blog on all things Internal Communications - which inspired this whole series of blog posts - they also have one of the best company cultures I've seen so far. This week's... Continue Reading →
So we’re all familiar with the SWOT analysis right? If you’re not then it’s a model to look at the internal (micro) environment; strengths and weaknesses; as well as the external (macro) environment; the organisation’s threats and opportunities. The TOWS (Threats, Opportunities, Weaknesses, Strengths) analysis builds on this tried and tested SWOT model. It allows... Continue Reading →
In case you didn't already know, internal communicators and teams are big content gatherers and creators. Sometimes we have to step away from the strategic planning and managing of campaigns and communications, and get our hands dirty with content. (Luckily, creating content is a guilty pleasure of mine). So to avoid being stuck for ideas... Continue Reading →
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