Firstly, I have to say it; I bloody love Toy Story! From the first one all the way up to Toy Story 4, 24 years later, Toy Story has been a constant throughout all of my life. My fellow Comma Comms founder, Shelby Loasby and I have experienced Toy Story 4 in 4DX at Cineworld... Continue Reading →
At some point in your career, you may have a bit of a wobble that can really affect the way you think about yourself and your abilities. The wobble, also known as Imposter Syndrome, is something that can come out of nowhere, and is often a complete figment of your imagination. The good news is,... Continue Reading →
We've all been there, you've been asked to do something at work and no matter how hard you try, you cannot work out the purpose of it. This is a massive issue in marketing and communications because often people within the business may think that their solution is best, before even considering other options. We've... Continue Reading →
So I recently saw a link to the IBM 2019 Marketing Trends Report on LinkedIn and I thought it would be something good to read. Turns out, although it has a slight marketing slant, there are a lot of things that communications professionals can take from it. If you want to access this report in... Continue Reading →
One of the best ways to identify key trends within the sector is to see where the money is being spent within a business. To such effect, when I found the Gartner CMO spend report, I thought there much be some things that communications professionals can take from it. The report states that the majority... Continue Reading →
PR practitioners who don't live in London, the Channel Islands or outside of the United Kingdom earn less than the average salary for full time practitioners of £53,044. This is just one of the reported findings from this year’s State of the Profession 2019 report published by the Chartered Institute of Public Relations (CIPR) which reflects the... Continue Reading →
Only 7% of practitioners have no higher education qualification which has dropped by 2% from the 2018 report. Additionally, a huge 76% of practitioners have a Bachelor's degree, up 2% from the 2018 report. This is just two of the reported findings from this year’s State of the Profession 2019 report published by the Chartered Institute... Continue Reading →
Copywriting, editing, media relations and PR campaign management remain the top three activities undertaken by public relations professionals. This is just one of the reported findings from this year’s State of the Profession 2019 report published by the Chartered Institute of Public Relations (CIPR) which reflects the views of more than 1,500 professionals. "Despite calls... Continue Reading →
So we’re all familiar with the SWOT analysis right? If you’re not then it’s a model to look at the internal (micro) environment; strengths and weaknesses; as well as the external (macro) environment; the organisation’s threats and opportunities. The TOWS (Threats, Opportunities, Weaknesses, Strengths) analysis builds on this tried and tested SWOT model. It allows... Continue Reading →
It's now been over a year since the UK Government published their industrial strategy white paper, 'Building a Britain fit for the future', on 27 November 2017. The Industrial Strategy is a key document which is setting out the future for the UK and how the government can support businesses to create jobs, increase earning... Continue Reading →
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