So I recently saw a link to the IBM 2019 Marketing Trends Report on LinkedIn and I thought it would be something good to read. Turns out, although it has a slight marketing slant, there are a lot of things that communications professionals can take from it. If you want to access this report in... Continue Reading →
Again, whilst I was browsing through LinkedIn, I recently saw a link to the Brandwatch 'Emotions Report' and I thought it would be something good to read. Turns out, there are some really interesting things that can be tracked using emojis! If you want to access this report in full for yourselves, then you can... Continue Reading →
In case you didn't already know, internal communicators and teams are big content gatherers and creators. Sometimes we have to step away from the strategic planning and managing of campaigns and communications, and get our hands dirty with content. (Luckily, creating content is a guilty pleasure of mine). So to avoid being stuck for ideas... Continue Reading →
It's now been over a year since the UK Government published their industrial strategy white paper, 'Building a Britain fit for the future', on 27 November 2017. The Industrial Strategy is a key document which is setting out the future for the UK and how the government can support businesses to create jobs, increase earning... Continue Reading →
Right, so let's set the scene, it's 6 months before the event, your sales and marketing team have sold the tickets, therefore the baton has now been handed to you to make sure that all attendees are kept informed throughout the event journey. So how do you navigate the web of event communications? Hopefully this... Continue Reading →
Often as communications professionals, we focus on what the business can say and how the business can communicate with our various audiences. But there is a hidden gem that many of us overlook; thought leadership. Now, more than ever, and especially for B2B communications, thought leadership from senior managers can seriously enhance your appeal to... Continue Reading →
They seem to be the buzzword of all marketing and communications teams at the moment. Businesses are looking for ways to improve efficiency as well as offering a better customer service to their often ever expanding customer base and needs. Every business, either public or private, have their own culture, therefore the introduction, or even... Continue Reading →
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